Shared care · local choice
What we flag — shaped with you
147 patterns across colonial, gender, LGBTQ+, ableist, racialized, class, and age language. Turn rules on or off for your reviews, or edit shared defaults in src/lib/rules.ts. Rule-specific links are shown only when evidence has been attached directly; broader reading is kept separate so it cannot masquerade as proof. Suggested alternatives are prompts for contextual rewriting, not universal substitutions; evidence for a flag does not automatically validate every alternative. See Sources for the full list.
147 rules · 147 active
Turn rules on or off for your reviews. Changes save in this browser. Rule-specific evidence appears only when it has been directly attached; broader background reading stays separate.
Colonial & Eurocentric
Language that centers Western defaults or frames non-Western peoples as lesser or newly found by outsiders.
Discovery framing
/\bdiscovered\b/i“Discovered” often erases Indigenous presence and agency. Prefer language that names arrival, contact, or colonization.
Context-sensitive options (not automatic swaps): encountered · arrived in · first documented by [who] among [people already living there]
Rule-specific evidence · Daedalus — Climate & Language: An Entangled Crisis — documents how “discovery,” terra nullius, and colonial renaming render Indigenous presence invisible · Indigenous Journalists Association — Terminology Guide — recommends specific nation/community names and rigorous phrasing in coverage of Indigenous peoples
discover-land
“New World”
/\bnew world\b/iTreats the Americas as empty or newly real only upon European arrival.
Context-sensitive options (not automatic swaps): the Americas · Turtle Island (when appropriate) · Abya Yala
Rule-specific evidence · American Journal of Biological Anthropology — Words matter in primatology — examines Old World/New World terminology as colonial framing that can erase Indigenous history
new-world
“Old World”
/\bold world\b/iReinforces a Eurocentric map of history as the default timeline.
Context-sensitive options (not automatic swaps): Europe, Africa, and Asia · Afro-Eurasia · name the regions
Rule-specific evidence · American Journal of Biological Anthropology — Words matter in primatology — examines Old World/New World terminology as colonial framing that can erase Indigenous history
old-world
“Third World”
/\bthird[- ]world\b/iCold War hierarchy that ranks countries as behind a Western “first.”
Context-sensitive options (not automatic swaps): name the specific countries or regions · countries subjected to colonial extraction (when that relationship is the point) · imperial core / periphery (when using that analytical framework) · low- and middle-income countries (only when income is the measure)
Rule-specific evidence · Scotland’s International Development Alliance — Inclusive Language Guide — identifies first/third world and developing/developed language as hierarchical and tied to exploitative relations · MSF Anti-Racism Project — Equitable and Inclusive Language — recommends specificity and warns that developing world, Global South, and third world can be reductive
Contested / context-dependent · ALNAP — Global South/North and first/third world — explains when relational power terms can be useful and when they become reductive binaries
third-world
“First World”
/\bfirst[- ]world\b/iImplies Western nations are the developmental default.
Context-sensitive options (not automatic swaps): name the specific countries · wealthy former colonial powers (when historically accurate) · imperial core (when using that analytical framework) · high-income countries (only when income is the measure)
Rule-specific evidence · Scotland’s International Development Alliance — Inclusive Language Guide — identifies first/third world and developing/developed language as hierarchical and tied to exploitative relations
Contested / context-dependent · ALNAP — Global South/North and first/third world — explains when relational power terms can be useful and when they become reductive binaries
first-world
“Developing” countries
/\bdeveloping (?:country|countries|nation|nations|world)\b/iImplies a single Western path of “development.” Use more precise economic or geographic terms when possible.
Context-sensitive options (not automatic swaps): name the countries and the specific change being discussed · countries shaped by colonial extraction (when relevant) · low- and middle-income countries (only when income is the measure)
Rule-specific evidence · Scotland’s International Development Alliance — Inclusive Language Guide — recommends place-specific language and treats developing/developed framing as hierarchical · MSF Anti-Racism Project — Equitable and Inclusive Language — recommends naming countries or the exact material measure instead of broad development labels
Contested / context-dependent · ALNAP — Use of language — documents debate around Global South/North while retaining colonial exploitation as relevant context
developing-country
“Underdeveloped”
/\bunderdeveloped\b/iRanks societies against a Western industrial ideal.
Context-sensitive options (not automatic swaps): name the place · describe the specific infrastructure or resource gap · describe the extraction or power relationship when that is the point · low-income (only when income is the measure)
Rule-specific evidence · Scotland’s International Development Alliance — Inclusive Language Guide — rejects hierarchical development language and recommends place- and context-specific descriptions
underdeveloped
“Civilized”
/\bcivilized\b/iHistorically used to rank cultures and justify colonization.
Context-sensitive options (not automatic swaps): complex · organized · describe the specific practice or society
Rule-specific evidence · Survival International — Proud, not primitive — connects civilized/primitive hierarchies to forced development and persecution of Indigenous peoples
civilized
“Uncivilized”
/\buncivilized\b/iDehumanizing colonial hierarchy language.
Context-sensitive options (not automatic swaps): describe the specific harm or difference without ranking cultures
Rule-specific evidence · Survival International — Proud, not primitive — connects civilized/primitive hierarchies to forced development and persecution of Indigenous peoples
uncivilized
“Primitive”
/\bprimitive\b/iPositions non-Western or Indigenous societies as less advanced.
Context-sensitive options (not automatic swaps): early · ancestral · foundational · describe the specific technology or practice
Rule-specific evidence · Survival International — Proud, not primitive — states that primitive, backward, savage, and stone-age labels are false, discriminatory, and dangerous
primitive
“Savage”
/\bsavages?\b/iColonial slur used to justify violence against Indigenous and African peoples.
Context-sensitive options (not automatic swaps): describe the specific behavior without dehumanizing groups
Rule-specific evidence · Survival International — Proud, not primitive — states that primitive, backward, savage, and stone-age labels are false, discriminatory, and dangerous
savage
Generic “tribe”
/\btribe\b/iOften applied loosely to Indigenous or African peoples in ways that flatten political complexity. Prefer the community’s own terms when known.
Context-sensitive options (not automatic swaps): nation · people · community · use the specific nation’s name
Rule-specific evidence · Native Governance Center — How to Talk About Native Nations — recommends nation to recognize sovereignty while retaining Tribe for official names, law, or community preference · Indigenous Journalists Association — Terminology Guide — recommends identifying the specific tribe, nation, or community rather than a catch-all group · Wabanaki Alliance — Media & Style Guide — centers distinct Indigenous governments, identities, histories, and community-preferred names
tribe-generic
“Exotic”
/\bexotic\b/iOthering framing that treats people or cultures as curiosities relative to a Western norm.
Context-sensitive options (not automatic swaps): distinctive · unfamiliar to [audience] · name the culture or place
Rule-specific evidence · Asian American Journalists Association — Guide to Covering Asian America — explains that exotic positions Asian people against a white norm and recommends specific description
exotic
“Oriental” (for people)
/\borientals?\b/iOutdated othering term for Asian people; fine for rugs/design in some contexts, not for humans.
Context-sensitive options (not automatic swaps): Asian · name the specific ethnicity or country
Rule-specific evidence · APA Style — Racial and ethnic identity — recommends specific identity terms and treats Oriental as inappropriate for people
oriental-people
“Eskimo”
/\beskimos?\b/iThe Inuit Circumpolar Council asks institutions to use Inuit, but communities are distinct and some people or organizations retain regional usage. Check identity rather than replacing mechanically.
Context-sensitive options (not automatic swaps): Inuit (when referring to Inuit) · Yup’ik / Iñupiat / the specific community’s name · ask or follow community self-identification
Rule-specific evidence · Inuit Circumpolar Council — Resolution on the use of the term Inuit — an Inuit-led resolution calling on research and other communities to use Inuit instead of Eskimo
eskimo
“Powwow” as metaphor
/\bpow[- ]?wows?\b/iA powwow is a specific Indigenous gathering; using it for any meeting is appropriation.
Context-sensitive options (not automatic swaps): meeting · huddle · sync · gathering
Rule-specific evidence · Indigenous Corporate Training — Indigenous Powwow Protocol — explains what a powwow is and directly says colloquial use for any meeting is disrespectful
pow-wow-metaphor
“Spirit animal”
/\bspirit animals?\b/iTrivializes Indigenous spiritual concepts.
Context-sensitive options (not automatic swaps): favorite · kindred vibe · I’m drawn to
Rule-specific evidence · Smithsonian Native Knowledge 360° — Not Your Spirit Animal — explains that generic spirit-animal activities trivialize nation-specific relationships, kinship, and beliefs
spirit-animal
“Totem pole” hierarchy metaphor
/\b(low man on the )?totem poles?\b/iMisuses sacred Northwest Coast cultural forms as a workplace ranking joke.
Context-sensitive options (not automatic swaps): lowest priority · least senior · bottom of the hierarchy
Rule-specific evidence · Indigenous Corporate Training — Culturally Offensive Phrases — explains the cultural meaning of poles and why hierarchy metaphors misrepresent them
totem-pole
“Circle the wagons”
/\bcircle the wagons\b/iSettler-colonial frontier metaphor that casts outsiders as threat.
Context-sensitive options (not automatic swaps): rally together · close ranks · coordinate a response
Rule-specific evidence · American Indians in Children’s Literature — Problematic Phrases — explains how the idiom reproduces settler stories of Indigenous people as aggressors
circle-the-wagons
“Indian giver”
/\bindian giver\b/iRacist stereotype about Indigenous people; historically inverted who broke agreements.
Context-sensitive options (not automatic swaps): took back a gift · changed the terms
Rule-specific evidence · ICT News — History of the term “Indian giver” — documents the term’s derogatory history and European misreading of Indigenous exchange
indian-giver
“Guru” as casual title
/\bgurus?\b/iGuru carries sacred significance in Sikh, Hindu, Buddhist, and Jain traditions, but also has broader teacher/expert usage in Indic contexts. A precision heads-up, not a universal prohibition.
Context-sensitive options (not automatic swaps): expert · guide · specialist · mentor
Contested / context-dependent · Sikh Coalition — Teaching About Sikhism — explains Guru as a deeply significant Sikh title and source of spiritual authority · Hindu American Foundation — Respecting the wisdom gurus pass on — describes sacred guru-disciple relationships while showing that Indic usage can extend to master teachers
guru
Native-speaker gatekeeping
/\bnative (?:english )?speakers?(?: only| required| preferred)\b/iOften excludes fluent multilingual people and centers colonial language hierarchies.
Context-sensitive options (not automatic swaps): fluent in English · strong written/spoken English · professional proficiency in…
Rule-specific evidence · TESOL — Position Against Discrimination of Nonnative Speakers — rejects native/non-native hiring criteria and recommends evaluating proficiency, preparation, and experience · Ruanni Tupas — The coloniality of native speakerism — traces native-speaker hierarchy to racialized colonial power and deficit language beliefs
native-speaker-only
Mother-tongue gatekeeping
/\bmother tongue (?:must|should) be (?:english|[a-z]+)\b|\b(?:english|[a-z]+) (?:as )?(?:a |your )?mother tongue (?:required|preferred|only)\b|\bmother[- ]tongue (?:english|[a-z]+) (?:required|preferred|only)\b/iOften used to exclude fluent speakers and privilege a colonial language default.
Context-sensitive options (not automatic swaps): fluent in English · professional proficiency in… · strong written and spoken English
Rule-specific evidence · TESOL — Position Against Discrimination of Nonnative Speakers — opposes using native-speaker identity as an employment proxy instead of demonstrated proficiency · Ruanni Tupas — The coloniality of native speakerism — traces native-speaker hierarchy to racialized colonial power and deficit language beliefs
mother-tongue-gate
“Virgin land”
/\bvirgin (?:land|territory|wilderness|soil)\b/iSettler framing that treats inhabited places as empty and unused before colonization.
Context-sensitive options (not automatic swaps): name who already lived there · uncultivated by settlers · land already stewarded by…
Rule-specific evidence · Daedalus — Climate & Language: An Entangled Crisis — links virgin-land and terra-nullius language to imagined emptiness and Indigenous erasure
virgin-land
“Dark continent”
/\bdark continent\b/iColonial nickname for Africa that coded the continent as unknown or inferior.
Context-sensitive options (not automatic swaps): Africa · name the country or region
Rule-specific evidence · Lucy Jarosz — Constructing the Dark Continent — documents the metaphor as an othering representation that reaffirms Western dominance
dark-continent
“Colonize” as casual metaphor
/\bcoloniz(?:e|ing|ed)\b/iUsing colonization as a cute synonym for “expand into” can trivialize historical violence. Keep when discussing actual colonialism.
Context-sensitive options (not automatic swaps): expand into · enter · open in · build presence in
Contested / context-dependent · Tuck & Yang — Decolonization is not a metaphor — directly critiques metaphorical decolonization; relevant background, but not proof that every casual use of colonize is harmful
colonize-metaphor
Gender-inclusive
Assumptions that erase non-binary people or treat male as the default human.
Generic “guys”
/\bguys\b/iOften used for mixed or unknown groups, centering male as default.
Context-sensitive options (not automatic swaps): everyone · folks · team · y’all · friends
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
guys-generic
“Mankind”
/\bmankind\b/iMale-default language for all people.
Context-sensitive options (not automatic swaps): humankind · humanity · people
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
mankind
“Manpower”
/\bmanpower\b/iMale-default framing of labor.
Context-sensitive options (not automatic swaps): workforce · staffing · labor · people power
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
manpower
“Man-hours”
/\bman[- ]hours\b/iMale-default unit of labor time.
Context-sensitive options (not automatic swaps): person-hours · work hours · staff hours
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
man-hours
“Man-made”
/\bman[- ]made\b/iMale-default for human-created things.
Context-sensitive options (not automatic swaps): human-made · synthetic · artificial · manufactured
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
man-made
Binary he/she pairing
/\bhe/she\b|\bhe or she\b|\bhis/her\b|\bhim/her\b/iExcludes non-binary people; singular “they” is widely accepted.
Context-sensitive options (not automatic swaps): they · the person · rewrite to avoid pronouns
Rule-specific evidence · GLAAD — Nonbinary People — supports singular they and language that does not assume only two genders · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
he-she
“Ladies and gentlemen”
/\bladies and gentlemen\b/iBinary address that excludes non-binary people.
Context-sensitive options (not automatic swaps): everyone · honored guests · friends · colleagues
Rule-specific evidence · GLAAD — Nonbinary People — supports singular they and language that does not assume only two genders
ladies-and-gentlemen
Binary gender framing
/\bboth genders\b|\bopposite sex\b/iAssumes only two genders or a strict opposite-sex binary.
Context-sensitive options (not automatic swaps): all genders · another gender · people of different genders
Rule-specific evidence · GLAAD — Nonbinary People — supports singular they and language that does not assume only two genders
both-genders
Gendered chair title
/\bchair(?:man|woman)\b/iPrefer gender-neutral role titles when gender is irrelevant.
Context-sensitive options (not automatic swaps): chair · chairperson · chair of the board
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
chairman
Gendered police title
/\b(?:policeman|policewoman)\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): police officer
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
policeman
Gendered firefighter title
/\bfireman\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): firefighter
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
fireman
Gendered mail title
/\bmailman\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): mail carrier · postal worker
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
mailman
Gendered sales title
/\bsalesman\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): salesperson · sales representative
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
salesman
Gendered Congress title
/\bcongressman\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): member of Congress · representative · congressperson
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
congressman
Gendered cabin-crew title
/\bstewardess\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): flight attendant
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
stewardess
Gendered server title
/\bwaitress\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): server
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
waitress
Gendered business title
/\b(?:businessman|businesswoman)\b/iRole titles can be gender-neutral without losing meaning.
Context-sensitive options (not automatic swaps): businessperson · executive · entrepreneur
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
businessman
“Freshman”
/\bfreshm[ae]n\b/iMale-default academic year label; many schools use first-year.
Context-sensitive options (not automatic swaps): first-year · first-year student
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
freshman
“Pregnant women” only
/\bpregnant women\b/iNot all pregnant people identify as women. Context matters—use the most accurate group term.
Context-sensitive options (not automatic swaps): pregnant people · pregnant patients · people who are pregnant
pregnant-women-only
“You guys”
/\byou guys\b/iCommon mixed-group address that still centers male as default.
Context-sensitive options (not automatic swaps): you all · y’all · everyone · folks
Rule-specific evidence · UN Women — Gender-inclusive language guidelines — recommends gender-neutral collective language and occupational titles instead of male-default forms
you-guys
Ableist
Metaphors and insults that treat disability as deficiency or punchline.
Mental-health metaphor
/\b(?:crazy|insane|psycho|lunatic)\b/iUses psychiatric disability as intensifier or insult.
Context-sensitive options (not automatic swaps): wild · intense · unbelievable · chaotic · surprising
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
crazy
“Lame”
/\blame\b/iHistorically tied to physical disability; weak as a synonym for “bad.”
Context-sensitive options (not automatic swaps): weak · uninspired · disappointing · flat
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
lame
“Dumb”
/\bdumb\b/iHistorically linked to speech disability; often used to demean intelligence.
Context-sensitive options (not automatic swaps): unhelpful · ill-considered · confusing · not useful
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
dumb
“Stupid” as dismissive default
/\bstupid\b/iOften demeans intelligence; can land harder on people with cognitive disabilities. Context matters.
Context-sensitive options (not automatic swaps): unhelpful · ill-considered · poorly designed · confusing
Rule-specific evidence · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
stupid-as-default
Sensory metaphor
/\bblind(?:ed)? to\b|\bdeaf to\b|\bfall on deaf ears\b/iUses blindness/deafness as metaphors for ignorance.
Context-sensitive options (not automatic swaps): unaware of · ignoring · overlooking · not listening to · went unheard
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
blind-to
“Crippled / crippling”
/\bcrippled by\b|\bcrippling\b/iUses disability as metaphor for damage or severity.
Context-sensitive options (not automatic swaps): hampered by · severely limited · devastating · severe
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
crippled
“Wheelchair-bound”
/\bwheelchair[- ]bound\b|\bconfined to a wheelchair\b/iFrames a mobility aid as confinement rather than access.
Context-sensitive options (not automatic swaps): wheelchair user · person who uses a wheelchair
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
wheelchair-bound
“Suffers from”
/\bsuffer(?:s)? from\b/iAssumes misery; many prefer neutral “has” or “lives with.”
Context-sensitive options (not automatic swaps): has · lives with · was diagnosed with
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
suffers-from
“Handicapped”
/\bhandicapped\b|\bthe handicapped\b/iOutdated in many style guides; prefer “disabled people” or specific access language.
Context-sensitive options (not automatic swaps): disabled people · people with disabilities · accessible
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
handicap
“Special needs”
/\bspecial needs\b/iVague and often othering; many prefer naming the disability or support needed.
Context-sensitive options (not automatic swaps): disabled children / disabled people (when accurate) · children with disabilities · name the specific support or disability
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
special-needs
R-slur / “retarded”
/\b(?:retard|retarded)\b/iSlur against people with intellectual disabilities.
Context-sensitive options (not automatic swaps): unhelpful · ill-considered · describe the specific problem
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
retard
“Spaz / spastic”
/\b(?:spaz|spastic)\b/iAbleist insult rooted in spastic cerebral palsy.
Context-sensitive options (not automatic swaps): clumsy · scattered · overexcited
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
spaz
“Sanity check”
/\bsanity checks?\b/iUses mental health as a metaphor for correctness.
Context-sensitive options (not automatic swaps): quick check · confidence check · smoke test · sense check
Rule-specific evidence · Rooted in Rights — Disability Writing Guidelines — disability-community-centered guidance on neutral description, agency, and harmful metaphors
sanity-check
“OCD” as personality quirk
/\b(?:so |a bit |kind of |i'?m )?ocd\b|\bmy ocd\b/iTrivializes a clinical condition when used for “likes things tidy.”
Context-sensitive options (not automatic swaps): particular · detail-oriented · I like things organized
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
ocd-metaphor
“Bipolar” as metaphor
/\bbipolar(?! disorder)\b/iOften used for “moody” or “inconsistent,” which stigmatizes bipolar disorder.
Context-sensitive options (not automatic swaps): inconsistent · volatile · unpredictable
Rule-specific evidence · National Center on Disability and Journalism — Style Guide — provides term-specific disability guidance and emphasizes individual/community preference
bipolar-metaphor
Racialized & othering
Coded or overt language that racializes, exoticizes, or others people.
Whitelist / blacklist
/\b(?:whitelist|blacklist)(?:ed|ing|s)?\b/iPairs “white/black” with good/bad. Prefer functional terms.
Context-sensitive options (not automatic swaps): allowlist / denylist · permit list / block list
whitelist-blacklist
Master/slave metaphor
/\bmaster[/\-]slave\b/iEvokes slavery; many style guides recommend primary/replica or similar.
Context-sensitive options (not automatic swaps): primary/replica · main/secondary · leader/follower
Contested / context-dependent · GitHub — Renaming default branch from master — documents one major platform’s move from master to main; it does not by itself prove every technical master/slave usage has the same context
master-slave
“Nude” as default skin tone
/\bnude\b(?=\s+(?:color|tone|shade|lipstick|heel|nail))/iOften codes light skin as the neutral default.
Context-sensitive options (not automatic swaps): beige · taupe · name the actual shade · skin-tone inclusive palette
skin-tone-nude
Vague “ethnic”
/\bethnic (?:food|foods|hairstyle|hairstyles|look|restaurant)s?\b/iTreats non-white cultures as a single exotic other.
Context-sensitive options (not automatic swaps): name the cuisine, culture, or style
ethnic-food
“Illegal alien / illegals”
/\billegal aliens?\b|\billegals\b/iDehumanizing. People aren’t illegal; status descriptions can stay precise without slur.
Context-sensitive options (not automatic swaps): undocumented immigrant · person without legal status · asylum seeker (when accurate)
Rule-specific evidence · AP — ‘Illegal immigrant’ no more — recommends describing a person’s action or legal circumstances instead of labeling the person illegal
illegal-alien
“Ghetto” as insult
/\bghetto\b/iOften used to demean Black and working-class aesthetics or spaces.
Context-sensitive options (not automatic swaps): under-resourced · describe the specific condition
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
ghetto-as-slur
“Grandfathered”
/\bgrandfathered\b/iTerm has roots in Jim Crow voter-suppression “grandfather clauses.”
Context-sensitive options (not automatic swaps): legacy-exempt · exempt under prior rules · preexisting exception
Rule-specific evidence · DC Office of Human Rights — Words Matter — provides historical context for grandfather clause and recommends precise alternatives such as legacy status
grandfathered
“Colored” (for people)
/\bcolored (?:people|person|man|woman|folk)\b|\bthe colored\b/iOutdated racial label in the US (distinct from South African “Coloured” identity).
Context-sensitive options (not automatic swaps): Black · people of color (when accurate) · name the specific group
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
colored-people
“Chinese wall”
/\bchinese walls?\b/iFinance/legal metaphor that racializes a firewall concept.
Context-sensitive options (not automatic swaps): ethical wall · information barrier · firewall
chinese-wall
“Sold down the river”
/\bsold down the river\b/iAlludes to selling enslaved people further into the Deep South.
Context-sensitive options (not automatic swaps): betrayed · abandoned · undermined
sold-down-the-river
“Peanut gallery”
/\bpeanut gallery\b/iHistorically referred to segregated cheap seats; often used to dismiss critics.
Context-sensitive options (not automatic swaps): critics · hecklers · the cheap seats (literal)
peanut-gallery
“Uppity”
/\buppity\b/iHistorically used to police Black people for not showing deference.
Context-sensitive options (not automatic swaps): assertive · confident · outspoken
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
uppity
“Thug”
/\bthugs?\b/iOften racially coded when applied to Black people; describe the specific behavior instead.
Context-sensitive options (not automatic swaps): describe the specific harm or crime
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
thug
“No can do”
/\bno can do\b/iMocks Chinese Pidgin English stereotypes.
Context-sensitive options (not automatic swaps): I can’t do that · that won’t work · I’m unable to
no-can-do
“Long time no see”
/\blong time no see\b/iMocks Chinese Pidgin English; many still use it casually—context varies.
Context-sensitive options (not automatic swaps): it’s been a while · good to see you again
long-time-no-see
LGBTQ+ respect
Outdated or pathologizing terms; prefer identity-affirming language.
Clinical “homosexual”
/\bhomosexuals?\b/iOften reads as clinical or pathologizing outside formal/legal contexts.
Context-sensitive options (not automatic swaps): gay · lesbian · queer (if reclaimed/self-ID) · LGBTQ+ people
Rule-specific evidence · GLAAD — Terms to Avoid — directly recommends against clinical “homosexual” labeling in general media usage
homosexual
“Sexual preference”
/\bsexual preferences?\b/iImplies orientation is chosen. Prefer “sexual orientation.”
Context-sensitive options (not automatic swaps): sexual orientation · orientation
Rule-specific evidence · GLAAD — Terms to Avoid — explains why sexual orientation is more accurate than sexual preference
sexual-preference
“Lifestyle” framing
/\b(?:gay|homosexual|transgender) lifestyle\b/iReduces identity to a voluntary lifestyle choice.
Context-sensitive options (not automatic swaps): lives · identity · LGBTQ+ people · trans people
Rule-specific evidence · GLAAD — Terms to Avoid — rejects “gay lifestyle” framing as reductive and inaccurate
lifestyle
“Preferred pronouns”
/\bpreferred pronouns\b/iPronouns aren’t a preference; they are the correct ones to use.
Context-sensitive options (not automatic swaps): pronouns · personal pronouns
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
preferred-pronouns
“Transgendered” / “a transgender”
/\btransgendered\b|\ba transgender\b/iOutdated forms. Use “transgender” as an adjective: “a transgender person.”
Context-sensitive options (not automatic swaps): transgender · trans person · transgender people
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
transgendered
“Born a…” / “biological man/woman”
/\bborn a (?:man|woman|boy|girl)\b|\bbiological (?:man|woman|male|female)\b/iOften used to invalidate trans people. Prefer “assigned male/female at birth” when medically relevant.
Context-sensitive options (not automatic swaps): assigned male at birth · assigned female at birth · cis man / cis woman (when accurate)
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology · GLAAD — Covering the Transgender Community — recommends assigned-at-birth terminology when that detail is relevant
born-a-sex
“Sex change”
/\bsex changes?\b/iOutdated; gender-affirming care is broader than a single “change.”
Context-sensitive options (not automatic swaps): gender-affirming surgery · transition-related care · gender confirmation surgery
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
sex-change
Anti-trans slur
/\btrann(?:y|ies)\b/iSlur against transgender people.
Context-sensitive options (not automatic swaps): trans person · transgender person
tranny-slur
“Hermaphrodite”
/\bhermaphrodites?\b/iOutdated and often offensive; prefer intersex when accurate.
Context-sensitive options (not automatic swaps): intersex · intersex person
Rule-specific evidence · interACT — Intersex Media Guide — intersex-led guidance on respectful terminology and terms to avoid
hermaphrodite
“Transwomen” / “transmen” (closed compound)
/\btrans(?:wo)?m[ae]n\b|\btrans-(?:wo)?m[ae]n\b/iGLAAD and many style guides prefer “trans woman” / “trans man” — “trans” as an adjective, not a fused noun. Soft when the closed form is used neutrally.
Context-sensitive options (not automatic swaps): trans woman · trans man · transgender woman / man
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
transwomen-compound
“She-male” slur
/\bshe[- ]?males?\b/iDehumanizing anti-trans slur; never use it.
Context-sensitive options (not automatic swaps): trans woman · transgender woman
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — identifies the term as a dehumanizing slur and gives accurate alternatives
shemale-slur
“Trans-identified”
/\btrans[- ]?identified\b|\btrans[- ]?identifying\b/iCommon in anti-trans rhetoric to deny that someone is a woman or man. Prefer “trans woman,” “trans man,” or “trans person.”
Context-sensitive options (not automatic swaps): trans woman · trans man · trans person · transgender people
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
trans-identified
“Adult human female” slogan
/\badult human females?\b/iOften used as a campaign slogan to exclude trans women rather than a neutral dictionary gloss. Soft-flagged — say what policy you mean.
Context-sensitive options (not automatic swaps): women (when that is accurate and inclusive of your intent) · name the specific policy (sports, shelters, healthcare)
adult-human-female
“Rapid-onset gender dysphoria” / ROGD
/\brapid[- ]onset gender dysphoria\b|\brogd\b/iA contested, poorly evidenced framing often used to dismiss trans youth. Prefer clinical language from established medical bodies.
Context-sensitive options (not automatic swaps): gender dysphoria (with clinical sources) · gender-affirming care for youth (if that’s the topic) · cite peer-reviewed guidance, not ROGD blogs
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
rapid-onset-gd
“Transing” / “transed”
/\btrans(?:ed|ing)\b/iActivist slang that frames transition as something done to people (especially kids) rather than care or self-determination.
Context-sensitive options (not automatic swaps): gender-affirming care · transition / social transition · name the specific medical or school policy
transing-kids
“Mutilation” / “chemical castration” for affirming care
/\b(?:genital |chemical )?mutilat(?:e|ion|ing)\b(?=.{0,50}\b(?:trans|gender|transition|dysphoria|puberty|blocker))|\bchemical(?:ly)? castrat(?:e|ion|ing)\b(?=.{0,50}\b(?:trans|gender|puberty|blocker|minor|child))/iInflammatory framing of gender-affirming care. Soft when discussing documented FGM or court-ordered chemical castration in other contexts.
Context-sensitive options (not automatic swaps): gender-affirming surgery / care · puberty blockers / hormone therapy (clinical terms) · name the specific procedure or medication
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
mutilation-transition
“Erasing women” framing
/\beras(?:e|ing|ure) (?:of )?wom(?:an|en)\b|\bwom(?:an|en)['’]?s? erasure\b/iOften a campaign slogan casting trans inclusion as elimination of women. Soft — you can discuss sex discrimination without this frame.
Context-sensitive options (not automatic swaps): name the specific policy conflict · women’s rights and trans rights (both matter) · avoid zero-sum erasure framing
erase-women
“Men in dresses / women’s spaces” smear
/\bmen in (?:dresses|skirts|women['’]?s? (?:spaces?|bathrooms?|toilets?|shelters?|sports?))\b|\bman in a dress\b/iReduces trans women to men in costume and frames their presence as threat. Prefer precise policy language if you have a safety concern.
Context-sensitive options (not automatic swaps): trans women · name the facility policy you mean · do not use costume framing for trans people
men-in-dresses
“Gender confused”
/\bgender[- ]confused\b|\bconfused about (?:their |his |her )?gender\b/iDismisses transgender identity as confusion rather than a real identity or clinical diagnosis.
Context-sensitive options (not automatic swaps): trans / transgender · gender dysphoria (clinical, when accurate) · use the person’s stated identity
gender-confused
Class & status
Language that shames poverty or treats wealth as moral virtue.
Classist insult
/\b(?:trailer trash|white trash)\b|\bthe poor are\b/iShames poverty and working-class people.
Context-sensitive options (not automatic swaps): describe material conditions without contempt
Rule-specific evidence · Joseph Rowntree Foundation — Reporting Poverty — co-produced guidance centering people experiencing poverty, structural causes, and agency
poor-as-insult
Penny-pinching insult
/\b(?:cheapskate|tightwad)s?\b/iCan shame thrift rooted in economic necessity.
Context-sensitive options (not automatic swaps): frugal · budget-conscious · cost-aware
cheap-people
“Welfare queen”
/\bwelfare queens?\b/iRacialized classist stereotype used to shame public assistance.
Context-sensitive options (not automatic swaps): person receiving benefits · describe the policy issue
Rule-specific evidence · Joseph Rowntree Foundation — Reporting Poverty — co-produced guidance centering people experiencing poverty, structural causes, and agency
welfare-queen
Coded “inner city”
/\binner[- ]city\b/iOften a coded stand-in for Black or poor urban communities. Be specific when you can.
Context-sensitive options (not automatic swaps): name the neighborhood · under-invested urban area · specific city district
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
inner-city-coded
“The homeless” as a monolith
/\bthe homeless\b/iTurns a varied group of people into a condition. Preferences differ, so use people-first or community-preferred language.
Context-sensitive options (not automatic swaps): people experiencing homelessness · homeless people (when community-preferred) · people without stable housing
Rule-specific evidence · Street Sense Media — Reporter’s Guide — recommends specificity and asking people how they identify in homelessness coverage
the-homeless
“Unskilled” labor
/\bunskilled (?:labou?r|workers?|jobs?)\b/iWork described as unskilled still requires learned abilities and effort. Name the training, wage, or role distinction you mean.
Context-sensitive options (not automatic swaps): entry-level work · lower-wage work (when accurate) · work not requiring formal credentials · name the role
Rule-specific evidence · Jobs for the Future — Language Matters Guide — recommends describing credentials, pay, or role requirements instead of labeling workers unskilled
unskilled-labor
“Low-skilled” workers
/\blow[- ]skilled (?:labou?r|workers?|jobs?)\b/iCan flatten workers into a deficit label. Describe the credential or training requirement instead.
Context-sensitive options (not automatic swaps): workers in roles requiring less formal training · entry-level workers · name the occupation
Rule-specific evidence · Jobs for the Future — Language Matters Guide — recommends precise descriptions of skills and barriers rather than deficit labels
low-skilled-workers
Dramatic poverty labels
/\bpoverty[- ]stricken\b|\bthe impoverished\b/iCan define people entirely by hardship and invite pity rather than describe material conditions precisely.
Context-sensitive options (not automatic swaps): people living in poverty · low-income households · communities facing economic hardship
Rule-specific evidence · Joseph Rowntree Foundation — Reporting Poverty — co-produced guidance centering people experiencing poverty, structural causes, and agency
poverty-stricken
“Slum” as a catch-all
/\bslums?\b|\bslum[- ]dwellers?\b/iCan stigmatize residents and erase the specific housing, infrastructure, or policy conditions involved.
Context-sensitive options (not automatic swaps): informal settlement (when accurate) · under-resourced neighborhood · name the specific housing conditions
slum-language
“Welfare-dependent”
/\bwelfare[- ]dependent\b|\bdependent on welfare\b/iFrames receiving public assistance as a personal failing. Name the program or economic circumstance.
Context-sensitive options (not automatic swaps): receives public assistance · uses [program name] · household receiving benefits
Rule-specific evidence · Joseph Rowntree Foundation — Reporting Poverty — co-produced guidance centering people experiencing poverty, structural causes, and agency
welfare-dependent
“The underclass”
/\bthe underclass\b|\bunderclass (?:people|communities|families)\b/iRanks people beneath an assumed social norm and can carry racialized stereotypes.
Context-sensitive options (not automatic swaps): low-income communities · economically marginalized people · name the specific group or condition
Rule-specific evidence · Joseph Rowntree Foundation — Reporting Poverty — co-produced guidance centering people experiencing poverty, structural causes, and agency
underclass
Age-inclusive
Stereotypes that dismiss people based on age.
“The elderly”
/\bthe elderly\b/iCan flatten older adults into a monolith. Prefer “older adults” when possible.
Context-sensitive options (not automatic swaps): older adults · older people · elders (community-specific)
Rule-specific evidence · AARP — Language of Aging — research with adults 50+ supporting non-monolithic, factual language about age
elderly-as-burden
Age put-down
/\bok boomer\b/iDismisses people by generation rather than engaging the idea.
Context-sensitive options (not automatic swaps): I disagree because… · that framing overlooks…
boomer-as-insult
“Senile”
/\bsenile\b/iOften used as an ageist insult rather than a precise clinical description.
Context-sensitive options (not automatic swaps): describe the specific cognitive concern · person with dementia (when accurate)
senile
“Digital native”
/\bdigital natives?\b/iAges people as inherently tech-fluent or obsolete; skills are learned, not born.
Context-sensitive options (not automatic swaps): experienced with… · proficient in… · familiar with digital tools
Rule-specific evidence · AARP — Age-Inclusive Employment Guidance — challenges age-coded assumptions in hiring and workplace language
digital-native
“Young and energetic” hiring filter
/\byoung and energetic\b|\byoung,? energetic\b/iOften codes age discrimination in job ads. Ask for the actual stamina or schedule needs.
Context-sensitive options (not automatic swaps): high-energy role · fast-paced environment · describe the schedule or physical demands
Rule-specific evidence · AARP — Age-Inclusive Employment Guidance — challenges age-coded assumptions in hiring and workplace language
young-energetic
“The old” / “old people”
/\bthe old\b|\bold people\b/iCan reduce older adults to age as a defining trait or use age as a dismissive category.
Context-sensitive options (not automatic swaps): older adults · older people · people age [range]
Rule-specific evidence · AARP — Language of Aging — research with adults 50+ supporting non-monolithic, factual language about age
old-people
“Over the hill”
/\bover the hill\b/iFrames aging as decline and people past an arbitrary age as no longer capable or relevant.
Context-sensitive options (not automatic swaps): experienced · later in their career · describe the specific concern
over-the-hill
“Too old to…”
/\btoo old to\b|\btoo old for\b/iOften substitutes an age stereotype for an actual requirement or individual preference.
Context-sensitive options (not automatic swaps): name the specific requirement · ask about the person’s preference or ability · remove the age assumption
too-old-to
“Geriatric” outside clinical context
/\bgeriatric\b/iA valid medical specialty term that can become demeaning when used as a synonym for obsolete or incapable.
Context-sensitive options (not automatic swaps): older adult · geriatric medicine (in clinical context) · describe what seems outdated
geriatric-insult
“Silver tsunami”
/\bsilver tsunami\b|\bgrey tsunami\b|\bgray tsunami\b/iFrames population aging and older people as an overwhelming natural disaster or social burden.
Context-sensitive options (not automatic swaps): population aging · growth in the older-adult population · demographic change
Rule-specific evidence · National Center to Reframe Aging — Communication Best Practices — recommends against crisis and disaster metaphors for population aging
silver-tsunami
Generational dismissal
/\bkids these days\b|\byoung people today\b/iCan dismiss a broad age group instead of naming a specific behavior, trend, or evidence.
Context-sensitive options (not automatic swaps): name the behavior or trend · cite the age group and evidence · avoid generalizing a generation
kids-these-days
“Anti-aging” marketing
/\banti[- ]aging\b|\bage[- ]defying\b/iTreats visible aging as a flaw to defeat. Describe the product’s concrete effect without making age the problem.
Context-sensitive options (not automatic swaps): hydrating · supports skin elasticity · reduces the appearance of fine lines · name the specific effect
anti-aging
Coded & dogwhistle
Phrases that can carry far-right or conspiracy meanings people may repeat without knowing. Shown as heads-ups — context always wins.
“Cultural Marxism”
/\bcultural marxism\b|\bcultural marxists?\b|\bcultural bolshevism\b/iA conspiracy frame that casts social justice and multiculturalism as a secret plot — often with antisemitic undertones. Prefer naming the specific policy you mean.
Context-sensitive options (not automatic swaps): name the specific policy or critique · describe the concrete disagreement · avoid conspiracy framing
Rule-specific evidence · SPLC — ‘Cultural Marxism’ catching on — documents the phrase’s antisemitic conspiracy lineage and use in far-right organizing
cultural-marxism
“Great Replacement”
/\bgreat replacement\b|\bthe replacement\b(?=\s+(?:theory|myth|of))/iA white-nationalist conspiracy theory about demographic change. Demographic data can be discussed without this frame.
Context-sensitive options (not automatic swaps): demographic change · migration trends · cite specific data without conspiracy framing
Rule-specific evidence · American Jewish Committee — Great Replacement — documents the white-supremacist conspiracy theory and its antisemitic variants
great-replacement
“Blood and soil”
/\bblood and soil\b|\bblut und boden\b/iA Nazi slogan tying ethnicity to land. Almost never neutral in public copy.
Context-sensitive options (not automatic swaps): remove the slogan · describe land stewardship without racial purity framing
Rule-specific evidence · ADL — German Nazi phrases — identifies Blood and Soil as a Nazi slogan adopted by white supremacists
blood-and-soil
(((Echo))) markers
/\(\(\([^\n)]{1,80}\)\)\)/iTriple parentheses are used by white supremacists to mark people or institutions as Jewish. If that isn’t your intent, don’t use the markup.
Context-sensitive options (not automatic swaps): remove the triple parentheses · name the person or organization plainly
Rule-specific evidence · ADL — Echo — identifies triple parentheses as an antisemitic targeting marker
echo-parentheses
1488 / 14/88
/\b1488\b|\b14\s*/\s*88\b|\b14/88\b/iCombines white-supremacist “14 words” and “88” (HH). Numbers alone can be coincidental — soft-flagged so you can check context.
Context-sensitive options (not automatic swaps): avoid the number combo in usernames and copy if unintended · use a different numeric ID
Rule-specific evidence · ADL — 1488 — documents 14/88 and 1488 as combined white-supremacist numerical symbols
fourteen-eighty-eight
“Globalist” as smear
/\bglobalists?\b/iCan mean trade policy — or a coded antisemitic / nativist smear about “elites.” Soft-flagged: say what you actually mean.
Context-sensitive options (not automatic swaps): multinational corporations · trade policy you oppose · name the institution or practice
Contested / context-dependent · American Jewish Committee — Globalist — explains antisemitic uses while warning that the ordinary political term is not inherently antisemitic
globalist-smear
“Western values / culture” as code
/\bwestern values\b|\bwestern culture\b|\bour way of life\b/iSometimes ordinary geography or history — sometimes a euphemism for ethnonationalism or anti-Muslim / anti-LGBTQ politics. Soft-flagged so you can be specific.
Context-sensitive options (not automatic swaps): name the specific right or tradition (e.g. free press, due process) · democracy and human rights · avoid vague civilizational framing
western-values-dogwhistle
“Trans agenda” / “gender ideology”
/\btrans(?:gender)? agenda\b|\bgender ideology\b|\bgender critical ideology\b/iConspiracy framing that treats trans people’s rights and existence as a coordinated plot. Prefer concrete policy disagreements.
Context-sensitive options (not automatic swaps): name the specific policy · trans people’s rights · gender-affirming care policy (if that’s the topic)
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
trans-agenda
“Groomer” as smear
/\bgroomers?\b/iOften used as a false, dangerous smear against LGBTQ+ people and educators. Soft-flagged around literal child-protection language; skipped for pet/salon groomers.
Context-sensitive options (not automatic swaps): do not use as a political smear · name the specific harm or crime if one exists · educator / librarian / advocate (when accurate)
Rule-specific evidence · Trans Journalists Association — Stylebook and Coverage Guide — trans-led guidance on accurate identity, medical, pronoun, and anti-trans rhetoric terminology
groomer-smear
“Go woke, go broke”
/\bgo(?:t)? woke,? go broke\b|\bget woke,? go broke\b/iA stock anti-inclusion slogan. Soft-flagged — you can critique a business decision without the catchphrase.
Context-sensitive options (not automatic swaps): describe the specific business or creative disagreement · avoid the slogan if you don’t mean the culture-war frame
go-woke-go-broke
“Modern audience” (anti-inclusion code)
/\bmodern audiences?\b/iIn some gaming and media circles, a dogwhistle for resentment of diversity casting or inclusive writing. Soft-flagged — ordinary marketing use is common.
Context-sensitive options (not automatic swaps): today’s viewers / players · name the specific creative choice · diverse casting (if that’s what you mean positively)
modern-audience
“White genocide”
/\bwhite genocide\b/iWhite-supremacist conspiracy claim that white people are being deliberately erased. Closely tied to Great Replacement rhetoric.
Context-sensitive options (not automatic swaps): demographic change with cited data · specific policy critique without eliminationist framing
Rule-specific evidence · American Jewish Committee — Great Replacement — documents white genocide as a variant of the white-supremacist replacement conspiracy
white-genocide
“Race realism” / HBD
/\brace realism\b|\bhuman biodiversity\b|\bhbd\b/iEuphemisms for scientific racism — fixed racial hierarchies of intelligence or behavior. Soft-flagged for the bare acronym HBD.
Context-sensitive options (not automatic swaps): reject racial hierarchy framing · discuss inequality via history and policy, not racial essentialism
Rule-specific evidence · SPLC — Henry Harpending and Human Biodiversity — documents Human Biodiversity and race realism as labels used to rehabilitate scientific racism
race-realism
“It’s okay to be white” / IOTBW
/\bit['’]?s okay to be white\b|\biotbw\b/i4chan-origin campaign slogan used to normalize white-identity politics and bait media — not a generic anti-racism message.
Context-sensitive options (not automatic swaps): oppose racism without the campaign slogan · affirm everyone’s dignity without ethnonational branding
Rule-specific evidence · ADL — It’s Okay to Be White — documents the slogan’s origin as a trolling campaign and subsequent white-supremacist use
iotbw
“Remigration”
/\bremigration\b|\bre-?migrat(?:e|ion)\b/iIn far-right usage, a euphemism for mass removal of immigrants and often citizens of immigrant background. Soft-flagged when voluntary-return policy is clearly meant.
Context-sensitive options (not automatic swaps): voluntary return / assisted departure (if that’s the policy) · asylum or immigration law specifics · avoid euphemisms for mass ethnic removal
Rule-specific evidence · Institute for Strategic Dialogue — Total Remigration — documents remigration as an extreme-right mass-deportation narrative and campaign
remigration
“Soy boy”
/\bsoy[- ]?boys?\b/iMisogynistic insult policing masculinity and mocking progressive men via pseudoscience about soy. Soft-flagged.
Context-sensitive options (not automatic swaps): drop the insult · critique ideas without gendered food memes
soy-boy
“Kalergi plan”
/\bkalergi(?:\s+plan)?\b|\bcoudenhove[- ]kalergi\b/iAntisemitic conspiracy theory claiming a secret plan to destroy Europe through migration — related to Great Replacement myths.
Context-sensitive options (not automatic swaps): discuss EU migration policy with primary sources · avoid secret-plot framing
kalergi-plan
“Clown world” / Honkler
/\bclown world\b|\bhonkler\b|\bhonk honk\b/iFar-right meme framing diversity and LGBTQ+ rights as civilization collapsing into absurdity. Soft-flagged.
Context-sensitive options (not automatic swaps): describe the specific policy failure or news event · avoid the meme branding if you don’t mean that frame
Rule-specific evidence · ADL — Honkler — documents the clown-world/Honkler meme’s adoption in white-supremacist and antisemitic communities
clown-world
General inclusion
Broader phrasing that can exclude or flatten communities.
Hyperbolic job titles
/\b(?:coding )?ninjas?\b|\b(?:marketing )?rockstars?\b/iCan feel exclusionary in hiring copy and often imports cultural metaphors casually. (UI “wizard” steps are not flagged.)
Context-sensitive options (not automatic swaps): skilled · experienced · strong contributor
Rule-specific evidence · Massachusetts — Recommendations for Inclusive Job Postings — recommends clear skills-focused job language instead of exclusionary jargon and archetypes
ninja-rockstar
“Culture fit”
/\bculture fit\b/iOften codes for hiring people like the existing team and can shut out difference.
Context-sensitive options (not automatic swaps): values alignment · ways of working · collaboration style
Rule-specific evidence · NIST — Workforce Diversity and Inclusion — supports structured, job-relevant criteria over subjective similarity screening
culture-fit
“Master” branch
/\bmaster branch\b/iMany projects renamed default branches to avoid master/slave echoes. Optional depending on your norms.
Context-sensitive options (not automatic swaps): main branch · default branch
Rule-specific evidence · GitHub — Renaming default branch from master — documents GitHub’s default-branch change and recommends main for new repositories
master-branch
“Diversity hire”
/\bdiversity hire\b|\bdiverse hire\b|\bdiversity candidate\b/iCan reduce someone to a demographic trait and imply they were hired instead of being qualified.
Context-sensitive options (not automatic swaps): name the person’s role and qualifications · hire from an underrepresented group (when relevant) · remove the tokenizing label
diversity-hire
“DEI hire” as a put-down
/\bDEI hire\b|\baffirmative[- ]action hire\b/iOften questions a person’s competence by attributing their job only to an inclusion policy.
Context-sensitive options (not automatic swaps): name the actual hiring concern and evidence · describe the policy without labeling the person · refer to the person by their role
dei-hire
“Foreign-sounding”
/\bforeign[- ]sounding (?:name|accent|voice)\b/iTreats one accent or naming tradition as the local default and others as not belonging.
Context-sensitive options (not automatic swaps): name the language or accent when relevant · ask how to pronounce the person’s name · remove the belonging judgment
foreign-sounding
“Normal people”
/\bnormal people\b|\bnormal person\b/iCan cast disabled, neurodivergent, LGBTQ+, or otherwise marginalized people as abnormal. Name the comparison you mean.
Context-sensitive options (not automatic swaps): most people (if supported) · people without [specific condition] · typical in this sample · name the comparison group
normal-people
“Minorities” as a blanket noun
/\bminorities\b|\ba minority person\b/iCan flatten distinct communities and define people only by numerical or power status.
Context-sensitive options (not automatic swaps): minoritized communities · underrepresented groups · name the specific communities
Rule-specific evidence · National Association of Black Journalists — Style Guide — recommends specific, non-monolithic language for Black communities and racialized reporting
minorities-noun
“Clean-cut” hiring language
/\bclean[- ]cut (?:candidate|applicant|employee|professional|person)\b/iCan encode narrow cultural expectations around hair, dress, gender expression, tattoos, and class.
Context-sensitive options (not automatic swaps): follows role-specific safety requirements · meets the stated dress policy · remove appearance criteria unrelated to the job
clean-cut-candidate
“Real name”
/\b(?:your|their|his|her) real name\b|\bwhat(?:'s| is) your real name\b/iCan invalidate chosen names, anglicized names, stage names, or names used by trans people. Ask for the specific name type needed.
Context-sensitive options (not automatic swaps): legal name (only when required) · name you go by · name on your identification · preferred display name
real-name